How a launch campaign works: timeline, deliverables and what to expect
A launch campaign with Shown Media typically takes 4 to 6 weeks and covers positioning, a film, an X thread, a LinkedIn launch and a creator campaign.
Published
Launch guides
How we plan and run a launch, written from our own case studies and launch posts. Each guide lists the pages it draws on.
All guides
The most important line of a launch: how the mom-test works
The first line is the most important line of a launch. How Shown Media tests it, with the lines from the Merge and WithCoverage launches.
Published
Why launch amplification has to land in the first hour
Creator amplification only compounds while the algorithm is still deciding how far to push a launch post. What the Merge and Slash launches show.
Published
Announcing something in the next 90 days?
Send a short brief or book a call. We’ll map your positioning, define your bold claim and outline how we’d engineer the launch. We take on a limited number of clients at a time.