The launch team behind the biggest announcements in tech.
Shown Media is a New York-based launch agency that writes, films and distributes launch campaigns for tech and AI companies, and makes performance ad creative for DTC brands.
100M+ views generated, $10M+ attributed to client revenue and 2,000+ videos made, for companies like Slash, Rokt, Brilliant and Contra.
Launch posts and their films
We raised $136M to kill Slack.
Launch post by Tanmai Gopal, PromptQL
3M views on X
Watch the video: PromptQL — Launch and $136M raise
AI is making kids dumber. It should be making them geniuses.
AI can now make you a great parent.
We raised $7.5M to kill AI slop.
Launch post by Anvisha, Moda
4.4M views on X
Watch the video: Moda — Design agent with taste and $7.5M raise
AI can now read your customers’ minds.
Launch post by Dan Saedi, Minerva
1.3M views on X
Watch the video: Minerva — Customer intelligence launch and $20M Series A
Launch 1 of 5
Billion dollar companies use us to make their biggest announcements.
Our clients are backed by
What we do
We handle everything, from script to distribution.
Product launches
A launch film, an X launch thread and a LinkedIn launch, written and produced as one campaign. Brilliant’s launch post for Koji, its AI tutor, reached 4.8M views on X.
See product launches
Funding announcements
The round is the news, and the film and posts carry it. Slash’s $100M Series C announcement drew 1.9M+ views in total.
See funding announcements
Creator amplification
Creators lined up before launch day and released together, inside the launch window. For Merge, 15 creators added 866K views.
See creator amplification
How a launch gets pushed.
Every post on X goes through a sample test. The algorithm shows it to a few hundred people and studies whether they stop scrolling, watch the video through and comment. Pass, and the post is pushed to the next tier. Fail, and the launch dies at 300 impressions, no matter what was spent on it.
The first line, the film and the first hour are where we work on that. The line has to make sense to someone who has never heard of the company. The film has a few seconds to say why anyone should care. And amplification only compounds when it lands inside the launch window, while the algorithm is still deciding how far to push the post.
That is what we design. We can’t guarantee a launch goes viral, but we can engineer for it.
Four case studies, start to finish.
Each one sets out the problem, the four pillars the launch was built on, and the results.
Merge
How Merge launched Agent Handler to 2M+ views
2M+ views across the launch
Slash
How Slash turned four launches into 7.6M+ views
7.6M+ views across four launches
WithCoverage
How WithCoverage launched to 1.9M views in one day
1.9M+ views across the launch
Parker
How Parker launched the first AI Creative Strategist to 2.5M views in 24 hours
2.54M+ views across the launch
What founders say after launch.
“We’re going to take it light today guys you blew us up. It’s been insane. Crushed this launch. On top of self serve, the calendar is booked up for the next 3 weeks.”
“They absolutely crushed it. Matt is one of the best writers I have ever worked with. He knows exactly how to write something compelling and accurate. Their team of animators are incredible.”
Selling to consumers?
We also scale DTC brands through high-converting creative.
Announcing something in the next 90 days?
Send a short brief or book a call. We’ll map your positioning, define your bold claim and outline how we’d engineer the launch. We take on a limited number of clients at a time.