---
title: "WithCoverage — AI risk platform launch film — Shown Media"
url: https://shown-media-spec.netlify.app/work/withcoverage-launch
description: "WithCoverage launched its AI risk platform on the line “We raised $42 million to replace every insurance broker.” The film is built around “Bob”, a real…"
---

# WithCoverage AI risk platform launch

Product launch

WithCoverage launched its AI risk platform on the line “We raised $42 million to replace every insurance broker.” The film is built around “Bob”, a real insurance broker whose recommended policy WithCoverage flagged as high risk. The case study reports 1.6M views for the film on X and more than 1.9 million people reached in a single day.

## Results

- Views across the launch: 1.9M+

From the [WithCoverage case study](https://shown-media-spec.netlify.app/case-studies/withcoverage).

## More launches

[See all launch films](https://shown-media-spec.netlify.app/portfolio)

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## Announcing something in the next 90 days?

Send a short brief or book a call. We’ll map your positioning, define your bold claim and outline how we’d engineer the launch. We take on a limited number of clients at a time.

[Plan your launch](https://shown-media-spec.netlify.app/contact) | [Book a call](https://app.cal.com/matt-epstein-7qqslk/shown-intro-launch-call)