---
title: "Contra — Payment platform launch film — Shown Media"
url: https://shown-media-spec.netlify.app/work/contra-payments
description: "Contra launched Contra Payments, which it calls the first payments platform that lets you sell to AI agents."
---

# Contra Payment platform launch

Product launch

## Launch totals

- Total views: 4.8M+
- Total likes: 10K+
- Total comments: 4K+

## Backed by

- [Image: Cowboy Ventures]
- [Image: NEA]
- [Image: Unusual Ventures]

## The launch post

### The post on LinkedIn

> Introducing Contra Payments:
> 
> The first payments platform that lets you sell to AI agents.
> 
> Millions of AI agents are on Contra already looking for and buying products on behalf of their owners.
> 
> Ho…

 Launch post by Ben Huffman, Contra Co-Founder CEO at Contra.com

- Reactions: 1.1K
- Reposts: 172
- Comments: 704

Contra launched Contra Payments, which it calls the first payments platform that lets you sell to AI agents. Shown Media reports 4.8M+ total views, 10K+ likes and 4K+ comments. Ben Huffman’s LinkedIn post shows 1.1K reactions and 704 comments.

Total views, likes and comments are the figures Shown Media’s portfolio reports for this launch. The figures under each post are that post’s own numbers on X or LinkedIn. They measure different things, so we show them separately and do not add them together. Excerpt. The original post continues.

## More launches

[See all launch films](https://shown-media-spec.netlify.app/portfolio)

- ### [Rokt](https://shown-media-spec.netlify.app/work/rokt-thanks)

    Rokt Thanks launch

    2.7M+ total views

- ### [Tempo](https://shown-media-spec.netlify.app/work/tempo-ai-head-of-growth)

    AI Head of Growth

    2M+ total views

- ### [Ollie](https://shown-media-spec.netlify.app/work/ollie-ai-family-assistant)

    AI family assistant

    2M+ total views

## Announcing something in the next 90 days?

Send a short brief or book a call. We’ll map your positioning, define your bold claim and outline how we’d engineer the launch. We take on a limited number of clients at a time.

[Plan your launch](https://shown-media-spec.netlify.app/contact) | [Book a call](https://app.cal.com/matt-epstein-7qqslk/shown-intro-launch-call)