Shown Media guidesLaunch playbooks and guides from Shown Media.https://shown-media-spec.netlify.appHow a launch campaign works: timeline, deliverables and what to expecthttps://shown-media-spec.netlify.app/resources/how-a-launch-campaign-workshttps://shown-media-spec.netlify.app/resources/how-a-launch-campaign-worksA launch campaign with Shown Media typically takes 4 to 6 weeks and covers positioning, a film, an X thread, a LinkedIn launch and a creator campaign.Thu, 01 Oct 2026 00:00:00 GMTThe most important line of a launch: how the mom-test workshttps://shown-media-spec.netlify.app/resources/first-line-mom-testhttps://shown-media-spec.netlify.app/resources/first-line-mom-testThe first line is the most important line of a launch. How Shown Media tests it, with the lines from the Merge and WithCoverage launches.Thu, 01 Oct 2026 00:00:00 GMTWhy launch amplification has to land in the first hourhttps://shown-media-spec.netlify.app/resources/first-hour-amplificationhttps://shown-media-spec.netlify.app/resources/first-hour-amplificationCreator amplification only compounds while the algorithm is still deciding how far to push a launch post. What the Merge and Slash launches show.Thu, 01 Oct 2026 00:00:00 GMT