# Shown Media

> Shown Media is a New York-based launch agency that writes, films and distributes launch campaigns for tech and AI companies, and makes performance ad creative for DTC brands.

Shown Media handles a launch end to end: positioning, script, launch film, the X and LinkedIn launch posts, and creator amplification on launch day. Engagements are product launches and funding announcements for tech and AI companies.

Key facts (as of 2026-10-01):

- 100M+ views generated; $10M+ attributed to client revenue; 2,000+ videos made.
- Team of 100+. Founders: Matthew Epstein (CEO, Co-founder) and Andy Vincero (Co-founder).
- A launch typically takes 4 to 6 weeks from kickoff to launch day.
- Launch clients include Meridian, Brilliant, Contra, Moda, Arcads, depthfirst, PromptQL, Rokt, Tempo, Ollie, Slash, WithCoverage.
- New York City office: 130 Madison Avenue, Floor 4, New York, NY 10016.
- Sarajevo office: Tešanjska 24A, Sarajevo 71000, Bosnia and Herzegovina.
- To start a project: https://shown-media-spec.netlify.app/contact

## Services

- [Launch campaigns for tech and AI companies](https://shown-media-spec.netlify.app/tech.md): Launch films, X and LinkedIn launch posts, creator amplification, from script to distribution.
- [Funding announcements](https://shown-media-spec.netlify.app/tech/fundraise-announcements.md): Launch campaigns built around a raise.
- [Creative for DTC brands](https://shown-media-spec.netlify.app/dtc.md): Strategy-led video ad creative for paid social.

## Launch films

- [Portfolio](https://shown-media-spec.netlify.app/portfolio.md): Launch films with their numbers.
- [Meridian — AI SEO tool launch](https://shown-media-spec.netlify.app/work/meridian-launch.md): Product launch, 5.2M+ total views.
- [Brilliant — Koji AI tutor](https://shown-media-spec.netlify.app/work/brilliant-koji-ai-tutor.md): Product launch, 4.8M+ total views.
- [Contra — Payment platform launch](https://shown-media-spec.netlify.app/work/contra-payments.md): Product launch, 4.8M+ total views.
- [Moda — Design agent with taste and $7.5M raise](https://shown-media-spec.netlify.app/work/moda-design-agent.md): Funding announcement, 4.3M+ total views.
- [Arcads — AI ad maker raise announcement](https://shown-media-spec.netlify.app/work/arcads-raise-announcement.md): Funding announcement, 4M+ total views.
- [depthfirst — $80M Series B announcement](https://shown-media-spec.netlify.app/work/depthfirst-series-b.md): Funding announcement, 3.1M+ total views.
- [PromptQL — Launch and $136M raise](https://shown-media-spec.netlify.app/work/promptql-launch.md): Funding announcement, 3M+ total views.
- [Rokt — Rokt Thanks launch](https://shown-media-spec.netlify.app/work/rokt-thanks.md): Product launch, 2.7M+ total views.
- [Tempo — AI Head of Growth](https://shown-media-spec.netlify.app/work/tempo-ai-head-of-growth.md): Product launch, 2M+ total views.
- [Ollie — AI family assistant](https://shown-media-spec.netlify.app/work/ollie-ai-family-assistant.md): Product launch, 2M+ total views.
- [Slash — $100M Series C announcement](https://shown-media-spec.netlify.app/work/slash-series-c.md): Funding announcement, 1.9M+ total views.
- [WithCoverage — AI risk platform launch](https://shown-media-spec.netlify.app/work/withcoverage-launch.md): Product launch, 1.9M+ views across the launch.
- [Melius — Creative canvas for agents](https://shown-media-spec.netlify.app/work/melius-creative-canvas.md): Product launch, 1.8M+ total views.
- [Durable — AI Business Builder launch](https://shown-media-spec.netlify.app/work/durable-ai-business-builder.md): Product launch, 1.7M+ total views.
- [HockeyStack — $50M raise and the first AI Revenue Agent](https://shown-media-spec.netlify.app/work/hockeystack-ai-revenue-agent.md): Funding announcement, 1.6M views on X.
- [Parker — AI Creative Strategist launch](https://shown-media-spec.netlify.app/work/parker-ai-creative-strategist.md): Product launch, 1.4M+ total views.
- [Minerva — Customer intelligence launch and $20M Series A](https://shown-media-spec.netlify.app/work/minerva-customer-intelligence.md): Funding announcement, 1.4M+ total views.
- [Slash — Neobank Global USD launch](https://shown-media-spec.netlify.app/work/slash-global-usd-accounts.md): Product launch, 1.2M+ total views.
- [Merge — Agent Handler for employees](https://shown-media-spec.netlify.app/work/merge-agent-handler.md): Product launch, 1.2M+ total views.
- [HockeyStack — $100K Sales Challenge](https://shown-media-spec.netlify.app/work/hockeystack-100k-sales-challenge.md): Product launch, 1.2M+ total views.
- [Riverside — Riverside 2.0](https://shown-media-spec.netlify.app/work/riverside-2.md): Product launch, 1.1M views on X.
- [Draftboard — AI Sales Director launch](https://shown-media-spec.netlify.app/work/draftboard-launch.md): Product launch, 969K views on X.
- [Moda — PDF Beautifier launch](https://shown-media-spec.netlify.app/work/moda-pdf-beautifier.md): Product launch, 440K+ total views.
- [Iris Finance — Fin, the AI Chief Financial Officer](https://shown-media-spec.netlify.app/work/iris-finance-fin.md): Product launch, 1.0K reactions on LinkedIn.

## Case studies

- [Merge](https://shown-media-spec.netlify.app/case-studies/merge.md): How Merge launched Agent Handler to 2M+ views.
- [Slash](https://shown-media-spec.netlify.app/case-studies/slash.md): How Slash turned four launches into 7.6M+ views.
- [WithCoverage](https://shown-media-spec.netlify.app/case-studies/withcoverage.md): How WithCoverage launched to 1.9M views in one day.
- [Parker](https://shown-media-spec.netlify.app/case-studies/parker.md): How Parker launched the first AI Creative Strategist to 2.5M views in 24 hours.

## Guides

- [How a launch campaign works: timeline, deliverables and what to expect](https://shown-media-spec.netlify.app/resources/how-a-launch-campaign-works.md): A launch campaign with Shown Media typically takes 4 to 6 weeks and covers positioning, a film, an X thread, a LinkedIn launch and a creator campaign.
- [The most important line of a launch: how the mom-test works](https://shown-media-spec.netlify.app/resources/first-line-mom-test.md): The first line is the most important line of a launch. How Shown Media tests it, with the lines from the Merge and WithCoverage launches.
- [Why launch amplification has to land in the first hour](https://shown-media-spec.netlify.app/resources/first-hour-amplification.md): Creator amplification only compounds while the algorithm is still deciding how far to push a launch post. What the Merge and Slash launches show.

## Company

- [About](https://shown-media-spec.netlify.app/about.md): Team, leadership, advisors and offices.
- [Careers](https://shown-media-spec.netlify.app/careers.md): 8 open roles and how to apply.
- [Contact](https://shown-media-spec.netlify.app/contact.md): Send a launch brief or book a call.

## Optional

- [Full site as one file](https://shown-media-spec.netlify.app/llms-full.txt)
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