--- title: "Shown Media — Launch Video Agency for Tech & AI Companies" url: https://shown-media-spec.netlify.app/ description: "Shown Media writes, films and distributes launch campaigns for tech and AI companies. 100M+ views generated. Clients include Slash, Rokt and Brilliant." --- # The launch team behind the biggest announcements in tech. Shown Media is a New York-based launch agency that writes, films and distributes launch campaigns for tech and AI companies, and makes performance ad creative for DTC brands. 100M+ views generated, $10M+ attributed to client revenue and 2,000+ videos made, for companies like Slash, Rokt, Brilliant and Contra. [Plan your launch](https://shown-media-spec.netlify.app/contact) | [Watch the launches](https://shown-media-spec.netlify.app/portfolio) ## Launch posts and their films 1. We raised $136M to kill Slack. Launch post by **Tanmai Gopal, PromptQL** 3M views on X [Watch the video: PromptQL — Launch and $136M raise](https://shown-media-spec.netlify.app/work/promptql-launch) 2. AI is making kids dumber. It should be making them geniuses. Launch post by **Sue, Brilliant** 4.8M views on X [Watch the video: Brilliant — Koji AI tutor](https://shown-media-spec.netlify.app/work/brilliant-koji-ai-tutor) 3. AI can now make you a great parent. Launch post by **Bill Lennon, Ollie** 2M views on X [Watch the video: Ollie — AI family assistant](https://shown-media-spec.netlify.app/work/ollie-ai-family-assistant) 4. We raised $7.5M to kill AI slop. Launch post by **Anvisha, Moda** 4.4M views on X [Watch the video: Moda — Design agent with taste and $7.5M raise](https://shown-media-spec.netlify.app/work/moda-design-agent) 5. AI can now read your customers’ minds. Launch post by **Dan Saedi, Minerva** 1.3M views on X [Watch the video: Minerva — Customer intelligence launch and $20M Series A](https://shown-media-spec.netlify.app/work/minerva-customer-intelligence) ## Billion dollar companies use us to make their biggest announcements. - [Merge Case study](https://shown-media-spec.netlify.app/case-studies/merge) - [Slash Case study](https://shown-media-spec.netlify.app/case-studies/slash) - [Parker Case study](https://shown-media-spec.netlify.app/case-studies/parker) - [WithCoverage Case study](https://shown-media-spec.netlify.app/case-studies/withcoverage) - [Image: Higgsfield] - [Image: Brilliant] - [Image: HockeyStack] - [Image: Chainguard] - [Image: Air] - [Image: Adaptive] - [Image: Meridian] - [Image: Universal Ads] Our clients are backed by - [Image: Sequoia] - [Image: Khosla Ventures] - [Image: Mantis] - [Image: Atomic] [See all clients](https://shown-media-spec.netlify.app/tech) ## What we do We handle everything, from script to distribution. - ### Product launches A launch film, an X launch thread and a LinkedIn launch, written and produced as one campaign. Brilliant’s launch post for Koji, its AI tutor, reached 4.8M views on X. [See product launches](https://shown-media-spec.netlify.app/tech) - ### Funding announcements The round is the news, and the film and posts carry it. Slash’s $100M Series C announcement drew 1.9M+ views in total. [See funding announcements](https://shown-media-spec.netlify.app/tech/fundraise-announcements) - ### Creator amplification Creators lined up before launch day and released together, inside the launch window. For Merge, 15 creators added 866K views. [See creator amplification](https://shown-media-spec.netlify.app/tech#creator-amplification) ## How a launch gets pushed. Every post on X goes through a sample test. The algorithm shows it to a few hundred people and studies whether they stop scrolling, watch the video through and comment. Pass, and the post is pushed to the next tier. Fail, and the launch dies at 300 impressions, no matter what was spent on it. The first line, the film and the first hour are where we work on that. The line has to make sense to someone who has never heard of the company. The film has a few seconds to say why anyone should care. And amplification only compounds when it lands inside the launch window, while the algorithm is still deciding how far to push the post. That is what we design. We can’t guarantee a launch goes viral, but we can engineer for it. [Read the thesis](https://shown-media-spec.netlify.app/tech#thesis-section) ## Four case studies, start to finish. Each one sets out the problem, the four pillars the launch was built on, and the results. - [ ### Merge How Merge launched Agent Handler to 2M+ views 2M+ views across the launch ](https://shown-media-spec.netlify.app/case-studies/merge) - [ ### Slash How Slash turned four launches into 7.6M+ views 7.6M+ views across four launches ](https://shown-media-spec.netlify.app/case-studies/slash) - [ ### WithCoverage How WithCoverage launched to 1.9M views in one day 1.9M+ views across the launch ](https://shown-media-spec.netlify.app/case-studies/withcoverage) - [ ### Parker How Parker launched the first AI Creative Strategist to 2.5M views in 24 hours 2.54M+ views across the launch ](https://shown-media-spec.netlify.app/case-studies/parker) [See all case studies](https://shown-media-spec.netlify.app/case-studies) ## What founders say after launch. [Play](https://shownmedia-website-video.s3.us-east-1.amazonaws.com/Testimonial+Videos/compressed_Alex.mp4) > “We’re going to take it light today guys you blew us up. It’s been insane. Crushed this launch. On top of self serve, the calendar is booked up for the next 3 weeks.” Alex Cooper Founder of Parker [Play](https://shownmedia-website-video.s3.us-east-1.amazonaws.com/Testimonial+Videos/compressed_Akash.mp4) > “They absolutely crushed it. Matt is one of the best writers I have ever worked with. He knows exactly how to write something compelling and accurate. Their team of animators are incredible.” Akash Shah Founder of Ingredient AI [Hear from more founders](https://shown-media-spec.netlify.app/tech#testimonials-section) ## Selling to consumers? We also scale DTC brands through high-converting creative. [See DTC creative](https://shown-media-spec.netlify.app/dtc) ## Announcing something in the next 90 days? Send a short brief or book a call. We’ll map your positioning, define your bold claim and outline how we’d engineer the launch. We take on a limited number of clients at a time. [Plan your launch](https://shown-media-spec.netlify.app/contact) | [Book a call](https://app.cal.com/matt-epstein-7qqslk/shown-intro-launch-call)